We're driven by a greater good
A multidisciplinary team, working together as one
We collaborate as one team: we take pride in our values, our purpose, our mission, and how we come together to champion these through our work.
Our 75+ team of designers, developers, strategists, and writers are passionate about improving the lives of our customers, colleagues, and communities using human-centred design to put people first.
Building digital products for all of Aotearoa
In October 2021 our founder and CEO Bron Thomson invited Emily Vaka’uta, our Chief Finance Officer, to join her as co-CEO.
This new joint leadership model recognises the importance of designing and building digital products for all of Aotearoa. Shared, bicultural leadership is crucial in achieving that.
Creating impact since 2002
In 2019 we became a B Corporation® (B Corp™) — which means our internal practices meet the highest social and environmental responsibility standards for companies.
As an agency, we also believe working with values-aligned partnerships and clients is crucial for creating impact at scale.
Our impact report shares stories of businesses we’ve collaborated with to create change in sustainability, educational equity, health and well-being, inclusive content and design, and digital accessibility.
Supporting every stage of your business
We're a full-service digital agency which means we can support your business, both now and as your needs change over time. Our services include:
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What we believe
Our purpose
To create impact at scale.
Our mission
To use our digital superpowers for good by making the things that matter, better.
Our whakapuāwai strategy
For us, whakapuāwai means to cause to blossom, develop, flourish, thrive, regenerate.
An important part of our business strategy is regeneration. We want to leave the world better off than we found it. Our ongoing Whakapuāwai strategy speaks to our commitment to increase digital inclusion in Aotearoa and grow a community of diverse practitioners.
Our values
We’re open-minded
We’re always exploring and evolving. We’re curious, innovative, and ready to learn and adapt. We strive to be the best we can be.
We’re kind
Our relationships are built on respect, integrity, and trust. We have brave conversations and work to understand each other.
We’re pragmatic
We’re practical and down-to-earth. We use common sense and fit-for-purpose tools and technologies to get the job done.
We’re better together
We’re stronger and smarter as a team. We’re collaborative and inclusive. We listen, value, and support each other.
We’re for people and planet
We act regeneratively by putting people and planet first. We care about social equity and the environment.
The origins of Te Pipītanga
In 2019, Springload was gifted a te reo Māori name by Ngaro Poa of Ngāpuhi, Ngāti te Rino, Ngāti Hine, Ngāti Kahu.
Bron Thomson, our co-CEO and founder, is friends with Ngaro's daughter, Te Ropu Poa. Bron had asked Te Ropu Poa how to translate "Springload" into te reo Māori, and Te Ropu asked her mum Ngaro. A few days later, Bron received a call from Ngaro, and they talked about Springload and its story. After their kōrero, Ngaro arrived at a beautiful word that represents Springload: Te Pipītanga.
Ngaro described Te Pipītanga as a form of growth. She based the name on water, which starts off as a trickle and grows into a spring as it speeds up. It represents the growth of our ideas, business, and clients.
Ngaro gave her blessing and presented Springload with a weaving stone blessed in her river, inscribed with the Springload sprout and our new name.
