We became a certified B Corporation® (B Corp™) in 2020. This means we’re part of a global movement of people using business as a force for good. 

It also demonstrates we practice what we preach — in terms of making money and doing good. And we’re willing to verify this through B Lab®, the independent third party certifier behind the B Corp movement.

B Corps are for-profit corporations that use their power to bring about positive change in the world. Our B Corp certification signals to you that Springload meets the highest standards of social and environmental responsibility.  

Becoming a B Corp also goes beyond the work we do — it connects Springload to a growing global community of like-minded people and businesses. As it currently stands Springload is one of 3,235 businesses, in 150 industries, across 70 countries, with one common goal: to balance purpose and profit.

In 2019 we satisfied a rigorous set of standards to prove we consider our workers, customers, community, and environment in everything we do. 

Clare, our people experience manager, and Andrew, our former head of business and finance, tirelessly worked through over 200 questions to get us to this stage. We knew we did a lot of good things but going through this process helped us document, verify, and measure these practices.

Being a B Corp in the digital space

The B Impact Assessment focusses on businesses internally. Operating in the digital space means we already have a relatively low environmental impact compared to businesses that produce physical products.

At Springload, people are behind the services we provide. Our strengths lie in our diversity, wellbeing, and environmental actions. We scored points for: 

• women making up 40% of our workforce

• choosing local suppliers

• having a sustainability policy

• providing a reduced rate for charitable partners

• offsetting all our carbon emissions

• accommodating flexible working hours.

Businesses need to score a minimum of 80 points to be B Corp certified and we’re proud to say we surpassed this. 

Achieving a high standard matters because: 

• it’s reassuring that a trusted, independent organisation is recognising the good work we’ve been doing

• we care about all stakeholders, not just shareholders — if you work with us you can trust that we’ll make mindful business decisions

• transparency is key — you can see where we’re at in our journey, the points we’ve scored, and where there’s room for improvement.  

Check out how we scored across governance, workers, community, environment, and customers on our B Corp page. 

Room for improvement 

To stay B Corp certified we’ll need to be reassessed by B Lab every three years. This got us thinking — how can we improve our score next time? 

One project we’d like to explore is creating a code of ethics for our programmers and UX designers. Any plans for improvement are still in their infancy but we’ll be sharing our progress along the way.

B Lab has created a thorough and trusted framework for us to evaluate our business, record our journey, and share our results with you. Becoming B Corp certified also means we’re committed to maintaining a rigorous set of standards for the future.  

We're redefining what business success looks like and you can too. If you want to work with a company that considers people and the planet, get in touch today.

Interested in becoming a B Corp but not sure where to start? 

Clare, our People Experience Manager, will be joining Sharesies, Kiwibank, Dignity, Brightly other NZ B Corps to discuss what to expect from the B Impact Assessment and the benefits of becoming certified. 

Register for the free How to become a B Corp webinar on Wednesday 16th March, 12:00 - 1:30pm NZST.