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Bron is the founder and driving force behind Springload. She started working in the web right back when it was first emerging in New Zealand, in 1994. Her experience spans design and technology. She specialises in the pointy intersection between business value, customer experience, and digital delight.

Springload has grown into one of the leading digital companies in New Zealand, and has led Bron to work at a strategic level with some of this country's most inspirational organisations including Kiwibank, New Zealand Red Cross, New Zealand Festival and Radio New Zealand.

Bron's personal mantra is to be nice and do good work. Getting good culture fit is critical to a great working relationship, and people are at the foundation of the business. Consequently Springload feels more like a group of friends doing what they love.