In 2016, Te Tumu Paeroa asked us to increase digital engagement and improve the overall customer experience. Their site hadn’t been updated for some time, wasn’t responsive, had slow load times, and lacked an intuitive content structure. This led to a lot of unnecessary calls from their customers.

We embarked on a full website redesign and re-platform, working in partnership with Te Tumu Paeroa and under their te ao Māori framework. We reorganised their information architecture (IA), created a content strategy and seamlessly integrated a CRM. 

Beautifully written content that meets user needs

Te Tumu Paeroa had one overarching goal – to transform their website into an outstanding, accessible business and communication tool. To do this, we: 

• re-wrote, consolidated and simplified their web content to give customers clarity and encourage them to use Te Tumu Paeroa’s services
  
• established compelling ways to explain what Te Tumu Paeroa offer
  
• optimised the IA for primary tasks to benefit customers and the organisation
  
• created content types and components, along with examples, to make it easier for contributors to produce quality digital copy
  
• implemented a content production plan, and managed the production and editing of new content.
  

Integrating with other channels and systems

We integrated the website with their social channels to push content to customers, wherever they are online. We also integrated the CRM with the website so:

• data is easy to maintain
  
• there is a single source of truth
  
• Te Tumu Paeroa can capture more data about customers and trustees.